First-time buyers
A clear starting point, from readiness to keys.
Keys with KerryPowered by Rice Financial GroupFaith. Legacy. Keys.
CLOSING CONFIDENCE STARTS HERE
Stop surviving deals. Start closing with confidence.Go from one deal away from quitting to the closer clients trust like a superstar.
Kerry Yassin brings more than 20 years of banking, mortgage, sales, and leadership experience to the conversations that help people make confident decisions and move forward with purpose.
20+years in sales and banking
12years in bank leadership
LIVEin real deals right now
Kerry YassinMortgage Loan Officer · NMLS #1986403
“I’m not coaching from memory. I’m in live deals right now, watching exactly why transactions die and what saves them.”
Keys with Kerry brings practical guidance to the moments that shape your business, your leadership, and your next chapter. Choose the path that fits your goal, and take the next step with clarity and confidence.
ONE MISSION. THREE PATHS.
What are you ready to unlock?
Explore real estate sales coaching, faith-led men's transformation, or Florida mortgage guidance based on the change you are ready to make now.
01
Sales Coaching
I'm ready to close more deals and rise as a leader in my industry.
Build my closing confidence 02Men’s Transformation
I'm ready to walk in my superpower and step into my full potential as a man, as a leader, as a husband, as a father, as a man of God.
Step into my full potential 03Mortgage / Real Estate
I'm ready to own my own home and unlock the next chapter of my life.
Unlock my next chapterTHE KEYS WITH KERRY DIFFERENCE
Mortgage guidance built around clarity, not pressure.
Florida homebuyers deserve more than rates and industry jargon. Kerry explains the tradeoffs, coordinates the moving parts, and gives you a clear understanding of what comes next.
Clear answers. The “why” behind every important step.
Options that fit. A comparison built around your whole picture.
Proactive communication. No guessing who has the ball.
FROM QUESTION TO KEYS
- 1
Talk before you transact
Start with your goals, questions, timeline, and concerns.
- 2
Build the right plan
Understand your readiness, options, numbers, and next steps.
- 3
Move with confidence
Stay informed from application through underwriting and closing.
REAL FAMILIES. REAL STORIES.
People remember how you made the process feel.
G5.0 from 33 reviews
★★★★★“Kerry made everything clear, professional, and smooth from start to finish. I always felt cared for and never lost.”
★★★★★“We had so many questions, but Kerry walked us through every single one. Always available, always kind, and always on point.”
★★★★★“I thought I couldn’t buy. Kerry treated me like family, kept me informed, and made it happen in weeks.”
12 yearsin leadership at Bank of America
MEET KERRY YASSIN
Experience matters. So does heart.
Kerry brings more than 20 years of experience across banking, mortgage lending, sales leadership, and real estate investing. He spent 12 years at Bank of America, rising to Vice President and leading teams in retail and small-business banking.
Clients remember more than his experience. They remember the calls he answered, the questions he made easy to understand, and the calm, personal guidance that made an important decision feel manageable.
Faith. Family. Legacy. More than a transaction—it’s your next chapter.
FOR REAL ESTATE PROFESSIONALS
THE CLOSING CONFIDENCE MINDSET
Stop surviving deals. Start closing with confidence.
Kerry's real estate sales coaching is grounded in active transactions. He sees where deals stall, how trust is won, and which discovery, objection-handling, and follow-up conversations move clients toward a confident decision.
- Eight live weeks of application, roleplay, and active deal review
- The 5 Keys to Closing conversation framework
- Small founding cohort limited to 10 participants
Mortgage services are available in Florida. Coaching and educational opportunities may be offered separately.
SPEAKING · TRAINING · COLLABORATION
Bring Kerry into the room.
Book Kerry for practical real estate sales training, corporate events, leadership development, podcasts, and values-driven conversations shaped around your audience and desired outcome.
Explore booking KerrySTRAIGHT ANSWERS
Good questions are always welcome.
Do I need perfect credit to start a conversation?+
No. A first conversation is about understanding your situation and identifying the next smart step. Qualification depends on your complete financial profile and current program requirements.
Do you only work with first-time buyers?+
No. First-time buyers are a major focus, but Kerry also helps repeat buyers, eligible Veterans, self-employed borrowers, investors, and homeowners exploring refinance options.
What should I expect from the first call?+
Expect a real conversation about your goals, timeline, questions, and what information may be needed to evaluate your options. You should leave knowing what comes next.
Is Rice Financial Group a bank or direct lender?+
The Rice Financial Group, Inc. is a Florida-licensed mortgage brokerage and is not a lender. It works with wholesale lending partners to evaluate eligible options.
YOUR NEXT STEP
Let’s replace uncertainty with a plan.
Start with your goals, timeline, and questions. Kerry will help you understand your Florida mortgage options and identify the most useful next step.